Which type of survey question is designed to determine how likely someone is to recommend a product?

The Net Promoter Score (NPS) is specifically designed to measure customer loyalty and the likelihood of recommending a product or service to others. This type of survey question typically asks respondents how likely they are to recommend the product on a scale from 0 to 10. The responses categorize customers into promoters, passives, and detractors, which provides valuable insights into customer satisfaction and loyalty. Organizations use this information to understand their customer base and enhance their products and services accordingly.

In contrast, open-ended questions allow for freeform responses and do not provide a structured measure of likelihood; demographic questions gather background information but do not assess sentiment or recommendation likelihood; and rating scale questions can measure various attitudes or feelings but are not specifically focused on recommendation in the way that the NPS is designed to do.