Which of the following is NOT a typical classification of a Net Promoter Score question?

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Prepare for the UCF GEB4522 Data Driven Decision Making Final Exam. Use flashcards and multiple choice questions to study. Familiarize yourself with key concepts and methodologies to excel on the test!

The concept of Net Promoter Score (NPS) revolves around categorizing customer responses to gauge their loyalty and satisfaction regarding a product, service, or brand. The classifications associated with NPS are "Promoters," "Passives," and "Detractors."

Promoters are those customers who give a high score (typically 9 or 10) and are considered loyal enthusiasts. They are likely to recommend the product to others, contributing positively to the brand's reputation. Passives, on the other hand, are customers who score in the middle range (usually 7 or 8); they are satisfied but not enthusiastic enough to be considered promoters and can easily switch to competitors. Detractors are customers who score low (0-6) and are unhappy with the product or service, potentially damaging the brand through negative word-of-mouth.

"Product users" is not a classification within the NPS framework. While all Promoters, Passives, and Detractors are indeed product users, referring to them as "product users" does not align with the specific categorizations used to measure customer loyalty through NPS. This term is more general and does not reflect the intent of distinguishing among different levels of customer satisfaction and loyalty needed in