Which of the following is NOT a benefit of qualitative research?

Qualitative research is fundamentally characterized by its exploratory nature, aiming to understand underlying reasons, motivations, and meanings behind human behavior and social phenomena. Its strength lies in generating rich, detailed data that can offer profound insights into the 'why' and 'how' of a subject, contributing to a deeper understanding of complex issues.

The identification of general themes through qualitative data allows researchers to group findings and identify patterns that can help inform further research or practical applications. This thematic categorization is a crucial component of qualitative methodologies, enhancing the narrative and interpretive analysis of the data.

Additionally, qualitative research enables researchers to delve deeply into specific topics, fostering an intimate understanding of participants' perspectives and experiences. This depth helps uncover nuances that quantitative methods might overlook.

However, predicting the size of a potential market typically falls outside the scope of qualitative research, which is not designed for quantification or statistical inference. Instead, it seeks to capture the essence and context of issues, often leading to subjective interpretation rather than numeric estimations that are integral to market size predictions. Therefore, the statement that predicts the size of a potential market does not align with the primary benefits of qualitative research.