Which of the following is NOT a strong use of demographic survey questions?

The choice regarding comparing your sample to your population to check for sampling errors is not regarded as a strong use of demographic survey questions because this process does not necessarily rely on demographic data to gain insights or evoke understanding about behaviors or preferences. Demographic survey questions are designed to gather information about the characteristics of respondents, such as age, gender, income, and education level.

While comparing sample demographics to overall population demographics can highlight potential sampling biases, this activity does not directly enhance knowledge about behaviors, needs, or preferences of any specific groups within the sample. The other options, however, leverage demographic data effectively:

• Understanding the profile of non-users aids in identifying barriers to entry for potential customers.
• Understanding product users helps in tailoring features and marketing strategies to better serve current customers.
• Understanding the likely target market is essential for directing marketing efforts and product development toward demographics with the highest potential for engagement.

Thus, while comparing samples and populations is a valuable analytical tool, it does not utilize demographic survey questions in a way that directly enhances understanding of behavior or preference, which is why it stands out as the less relevant option.