What characterizes quantitative research?

Quantitative research is characterized by its reliance on numerical data and statistical analysis. This approach involves collecting data that can be quantified and subjected to various mathematical and statistical techniques to identify patterns, relationships, or trends. Researchers utilize this method to test hypotheses, measure variables, and establish facts in a structured manner.

The use of numerical data allows for objective analysis, often providing results that can be generalized across larger populations when representative samples are used. Statistical tools help in validating conclusions and assessing the significance of findings, distinguishing quantitative research from qualitative approaches, which focus more on descriptive insights rather than numbers.

This emphasis on numerical data is what sets quantitative research apart, as it fosters clear, measurable outcomes that can be rigorously tested and replicated.