What cannot be found on the x-axis of a balanced scorecard?

The balanced scorecard is a strategic management tool that translates an organization’s mission and vision into a comprehensive set of performance measures. It typically includes four perspectives: Financial, Customer, Internal Processes, and Learning & Growth.

On the x-axis of a balanced scorecard, you will find perspectives that guide performance measurement, such as Financials, Customers, Internal Processes, and People (or Learning & Growth). These perspectives help organizations assess their performance and align their strategies with broader goals.

Objectives, on the other hand, represent specific goals or targets associated with each of these perspectives. Objectives are often detailed within each of the perspectives but are not themselves a category or perspective that would be placed along the x-axis. Instead, they are linked to the metrics and key performance indicators that measure success in achieving the goals set forth in the scorecard. Thus, the inclusion of objectives would be more illustrative in a detailed view of each perspective rather than as a standalone item on the x-axis.