Is a sales increase of 5% always considered good?

A sales increase of 5% is not universally considered good because the evaluation of sales growth is highly contextual and can vary based on a range of factors. For instance, an increase may be viewed differently depending on the specific industry benchmarks, the overall economic conditions, the company's growth targets, or what past performance has looked like.

In some industries, a 5% growth may significantly outperform competitors or indicate a strong recovery, while in others, it may be below expectations or insufficient to maintain market position. Additionally, if costs have increased significantly during that time, the actual profit margins might not reflect a healthy business, regardless of the sales growth percentage. Thus, it's important to consider the broader context when assessing the significance of a sales increase.