How does primary data differ from secondary data?

Primary data is defined as information that is collected directly from original sources for a specific research purpose or study. This allows the researcher to tailor the data collection process to meet their unique objectives and questions. By gathering firsthand data, such as through surveys, interviews, or experiments, researchers ensure that the information is relevant and current, directly addressing the issues they want to explore.

In contrast to other types of data, primary data is often seen as more accurate and reliable for specific queries because it reflects the direct experiences or observations related to the topic at hand. This makes the data particularly valuable in decision-making processes where specificity and relevance to a current situation are crucial.